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The work of a great communicator is never done. The objective is to craft messaging around a client’s goals and strategy.
- Write newsletters, speeches, op-eds, press releases, media statements, and other documents like biographies, fact sheets and additional materials as needed
- Develop messaging and talking points for media interviews and speaking opportunities
- Provide big-picture thinking to continuously elevate and promote initiatives
- Anticipate messaging needs and move projects forward quickly to meet fast-breaking deadlines
Success is achieved through careful attention to form and function. Weight is placed heavily on five action principles.
- To develop experiences using effective technique and well-chosen details
- To clarify complex ideas, concepts, and information succinctly
- To sequence events so that they build on one another to create a coherent whole
- To make important connections and distinctions in an authentic way
- To provide a call to action that follows from and supports the information presented