When people with great ideas are matched with great rhetoric, the result is always action.
As a creative and media consultant, I help clients add power to their ideas through persuasive rhetorical devices. Having a clear, concise, and meaningful narrative can make a night and day difference. You understand better than most that robust rhetoric requires evidence, such as facts or examples. It also calls for structural precision and effective use of language. But with changes happening so quickly from so many directions, it’s easy for one’s story to become fuzzy.
The test of a good speech is whether or not it sounds natural. You deserve a narrative that is concise but comprehensive, specific but with room to grow. One that defines who you are, what you have accomplished, and what’s in store for your future. In ancient times, the Romans had a body of core narratives. These were meaningful stories they told about themselves. They helped the Romans define who they were, at least in the ideal; they also helped to explain their past. The Romans were keen to use figurative language in place of clichés.
They understood doing something right is at the heart of good messaging. Every person on the planet has a profound idea within them. It’s the discovery and execution of that idea that determines if it goes on to become great. Likewise, method and messaging are what separates the good enoughs from the great disruptors.